Masterclass 2017


IABC Africa is just one of IABC’s international regions that serve about 12 000 members in total across the globe, representing many of the Global Fortune 500 companies. IABC, which was founded in the US in 1970, has been represented in South Africa for about 25 years and follows the international mandate of serving professionals in the field of business communication, bringing together the profession’s collective disciplines. We support our community of business communication professionals with innovative thinking, shared best practices, in-depth learning and career guidance. IABC Africa promotes delivering the Global Standard in communication through its own and international’s educational offerings, certification, awards programme, resource library, online magazine and annual World Conference.


About IABC Africa Conferences

Each year the Africa Region of the IABC hosts its’ own conference aligned to the World Conference offering for its members and other corporate communication professionals to share current industry trends and best practice. Presenters range from local and international keynote speakers to local senior communicators who share their successful case studies. The conference generally attracts more than 80 delegates who comprise of middle to senior corporate communication professionals, consultants and academics; as well as communication students from tertiary educational institutions.Registration fees are competitive with early bird discounts and discounts for members.In addition to keynote speakers, the conference structure includes TED talks, facilitated round-table debates and panel discussions. Topics, based on actual case studies, cover engagement, measurement, reputation management, generation theory, social media, writing for diverse audiences and leadership communication.


About this year’s Master Class

The importance of this year’s theme: CREATE IMPACTlead with authentic communication, cannot be disputed. Daily, an ever-increasing amount of information spouts into our interconnected world with a large percentage of this information being false. Audiences today have the task of filtering information to decipher the authenticity, thus corporate communicators need to adapt to this constantly evolving environment to ensure their communication efforts generate the desired impact…

This year’s IABC Africa Conference will be a master class where local and regional communicators share impactful ways to support corporate communicators in identifying future-fit skills for an evolving profession.






Early Bird Rate

(from 01/04/17 – 31/07/17)

R 5500.00

  R 6250.00
Normal Rate (from 01/08/17)    

R 6250.00

  R 6850.00
Student Rate       R 1850.00




Join and Attend    

R 9150.00

R 9990.00


Click below to download the Programme:

Programme Final 

Click below to download the registration form.

IABC Africa Master Class Registration Form 2017

Need to provide motivation? Click below to download the Business Case Letter.

Africa Master Class_2017_BusinessCaseLetter_final

Click below for a list of accommodation in the area.

Accomodation List


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