25th Annual IABC Africa Regional Conference


24 and 25 October 2018


Gordan Institute of Business Science (GIBS) 

26 Melville Rd, Illovo, Johannesburg, 2196


IABC Members –  R 4999.00 

Non-Members – R 5799.00 

Join and Attend* – R 8799.00 

*Includes Conference attendance and IABC membership for a year.


This year IABC Africa will be hosting its 25th annual conference, and with such an incredible milestone we would like to make this year’s conference extra special and unforgettable! We have lowered our rates, crammed a lot more sessions in, kept them short and sweet, ensuring a high-energy, fast paced conference, much like the vibe of our host city.

There will be no time for yawning this year!

We have also lengthened the time of the networking opportunities to ensure you get adequate time to #createconnections and catch up with old friends and make new ones.


When thinking about our conference theme: COMMUNICATION INTERCHANGE – connecting business, technology, culture and people, we would like you to imagine our Jo’burg and Pretoria interchanges, jam packed, fast paced and taking you where you need to go…

This year we will cover a wide range of topics, from the latest technology, innovation, and trends in the digital sphere, to the more complex human interactions, cultural diversities, engagement of the people within your organisation as well as external audiences, and then, the even more challenging topics such as reputation across its many facets. Recognising that communication has been abused and misused to create divisions, mistrust and pollute our world with fake news. Exploring how communication should build engagement, create trust, promote transparency and support inclusivity. And dealing with the crisis mode, which has become almost business as usual for most of us today.


*More to be confirmed…


Florence Musengi is a business woman, author, speaker and a professional and executive coach with extensive communications and leadership experience spanning over two decades. An MBA graduate with a number of other qualifications – she has held various positions including Vice-President and Head of Communications and Public Affairs position at Saab, Executive Director at the Reutech Group, and Chief Executive Officer position at Paramount South Africa among others.

Gert Schoeman, Head of Communication of Anglo American Platinum, the world’s leading primary producer of Platinum Group Metals (PGMs). Joining global miner Anglo American in 2008, he headed up the corporate communications function of Anglo American’s South African iron ore business Kumba Iron Ore before transferring to Anglo American Platinum in 2015. Starting his career as a journalist, he soon progressed to corporate communication management (“the pay was much better”) and lately has added volunteering to his quiver. He pioneered the PlatinumForGood volunteering initiative at Anglo American Platinum to bring employees and “causes” together and thus unlock the power of good.

Mari Lee, multiple international award winner with 20 years’ experience in the communication industry, CEO and founder of DevCom, with a master’s in communication management and reading towards her PhD

Lize Brand, experienced senior consultant, skilled in research methodology and strategic development who also holds a master’s in communication management and specialises in internal and operation communication management.

Julius Nthoba is the CEO of 334 Malebogo. A director of Bathon House multi-media, MWT, Stylish Craft Market as well as Smash Brands. He studied and completed a BA communications degree at UFS. He has worked with various brands and is constantly engaging with other thought leaders.

Sola Abulu is communications manager in a leading company in Nigeria. She has 27 years of experience and leads a team of internal communications, media relations and external communications professionals. She is based in Lagos but worked in the Netherlands from 2012 – 2015. Sola was a speaker at one of the break-out sessions at IABC 2018 in Montreal. Sola is passionate about Nigeria, loves travelling and is a social media junkie.

Jordan Rittenberry is the Managing Director of Edelman South Africa. An Edelman veteran with more than a decade of service, Rittenberry has held numerous leadership positions at the firm. Prior to his role in South Africa, Rittenberry lead Edelman’s Technology and Business Marketing practice in Chicago, where he played a lead role on a number of the agency’s key accounts.

What To Expect from the Sessions…

Communication as the key to creating a competitive business culture – Florence Musengi

A look at how the most competitive businesses are getting their competitive culture right, just by using their communications as a strategic enabler to harnessing management, employee and stakeholder confidence. How communication can be the key to unleashing the competitive nature of a business. Florence will highlight business failures and successes as a direct result of utilising and under-utilising communication in alignment with other disciplines.

PlatinumForGood – a case study in engaging key stakeholders through employee volunteering – Gert Schoeman

On Madiba Day 2017, Anglo American Platinum launched PlatinumForGood, an online platform, to promote volunteering with employees by exposing them to the real needs of host communities around the company’s operations. The platform offers an alternative way of addressing the trust deficit that exists between the company and its host communities by activating employees in their multitudes to personally engage communities for the common good and, in the process, create visibility for the company in these communities. Today, more than 700 employees are active on the platform. The platform links employees to approved not-for-profit causes; encouraging them to volunteer time and donate goods to meet individual needs identified by these causes; enabling them to offer their talents in service of causes relevant to them and their communities; driving targeted volunteerism campaigns amongst staff in support of approved causes; and making employees’ volunteerism activities visible, thus enabling the company to leverage these for reputational value.

Beat the “silo effect” with organisational listening tools – Mari Lee and Lize Brand

Why are we so prone to creating organisational silos that create communication barriers and hold back creativity and progress?

In this ever changing and often volatile workplace systems, organisations today are realising that just like market and customer needs change, employee needs continue to evolve rapidly, therefore listening to their sentiments hold centre stage. Thinking of your organisation as a system, there is no place for silos. Using organisational listening tools, an organisation can break down silos, understand their employees better, increase interdepartmental communication and business results.

Organisations that can listen are the ones that can react with knowledge, ability and confidence to changes in stakeholder expectations. Today organisational listening is imperative, not just nice to have. Tips, tools and how-to templates will be shared.

Communication: The impact of technology and innovation and its underlying consequences – Julius Nthoba

It is said that in 1973, one of the leading print manufacturing company gave away its greatest invention in computing history to a fairly new company. The device that revolutionised the way we use and see computers these days. It was referred to as the “First MODERN PC at the time”. It had all the features that have inspired modern PC’s.

Now the question is, “Why did a company with such great invention give away its prized possession and not release it to the world?” Perhaps they were ridiculed, or society didn’t understand their invention. Or they feared to change their ways of making money. Or maybe they just DIDN’T KNOW HOW TO COMMUNICATE their product well enough for the entire world to embrace it.

Now imagine… how many products/technological devices were invented out there and never seen the light of day because there was lack of proper communication. Some people could argue that maybe some of those products were futuristic. But we should ask ourselves…

What if their message was clear and concise…?

Julius intends to give a presentation that will inspire everyone to question their decisions (or the lack thereof) that could have improved their business environment and society as a whole.

Managing reputation and digital/social media risk in organisations – Sola Abulu

Today, there are 93 million Nigerians on the internet with 20 million active on social media daily. Nigeria has the highest smart phone penetration on the continent with 85% of users accessing the internet via mobile phones. Globally, the unparalleled influence of digital and social media on modern life, politics and business has thrown up significant challenges and opportunities for individuals, governments, institutions and organisations. This session on: Managing reputation and digital/social media risk in organisations (insights from Nigeria) – will draw on learnings and insight from real-life cases to equip communications professionals to:

  • Adequately support organizations to manage digital and social media complexity
  • Effectively mitigate and protect corporate brands and reputation from digital and social media risk
  • Build social media resilience within their organisations

Earning trust in a volatile era – Jordan Rittenberry

Fake news. Tweet Wars. Journalism under fire. Today’s volatile landscape is now a headline of its own and is raising challenging questions for business and for society. What makes the media and other information resources trustworthy, or not? What steps can CEO’s and other communicators take to earn trust? The 2018 Trust Barometer will delve into shifting expectations for the media, business leaders and institutions as well as identifying new opportunities for building trust with a complicated backdrop that saw the top PR firm excommunicated from the industry.

*more to be announced

Download your registration form here:

25th Annual IABC Africa Conference Registration Form 2018


Need help, contact us on 072 226 0255 or info@iabc.co.za