May 7, 2025 | 3:00 pm 4:00 pm
ZOOM

Discover how storytelling shapes trust, drives connection, and engages diverse African audiences.
Expert panel:
Sabra Saleh, CMP – Toolkit Communication, Tanzania
Sola Abulu, SCMP – Sola Abulu and Associates, Nigeria
Kirsty Niehaus, CMP – Nando’s, South Africa
Key themes include:
Storytelling in corporate and crisis communication
Crafting authentic, culturally relevant narratives
Practical strategies for pan-African engagement
Date: Wednesday, 7 May 2025
Time: 15:00 to 16:00 (GMT+2)
Registration: Email info@iabc.co.za
Cost: Free
Save the date, share with your network, and join the conversation that’s shaping the future of communication on the continent.

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