The International Association of Business Communicators (IABC) Africa is proud to announce the winners of the prestigious 2024 IABC Africa Silver Quill Awards, honouring excellence in strategic communication. This year’s awards recognised eight outstanding entries, including four Awards of Excellence and four Awards of Merit, with the highly coveted Best of the Best Award going to The Actuate Group.
Recognising the Pinnacle of Communication Excellence
For over 50 years, the IABC Quill Awards Programme has celebrated exceptional achievements in communication. Entrants compete not against each other but against global best practices, making a Quill award a testament to exceeding the highest standards in strategy, execution, and impact.
Winning a Quill signifies more than just great work—it represents bold thinking, meticulous planning, and demonstrable results. The rigorous evaluation process, conducted by seasoned professionals, ensures that only the most exceptional work earns recognition.
Awards of Excellence
The Awards of Excellence celebrate entries that achieved the highest scores, reflecting exceptional strategy, creativity, and results. This year’s winners are:
- Sylvie Vermaak, The Actuate Group: WE GOT THE M-PWR Music Video
- The Actuate Group: The Xcellerator Programme
- The ADvTECH Group, Christine Breet Communication, and CommStrat Communication and Ideation: Legacy in Action – The ESG Impact Campaign
- Danie Schoeman, TWK Agri and Elsabe Coetzee, CommStrat Communication and Ideation: From passive management to intentional leadership – Engage, Empower, Evolve
Awards of Merit
The Awards of Merit honour exceptional work that demonstrates strategic thinking and execution while meeting rigorous global standards. This year’s winners are:
- Christine Breet, CB Communication: Strategic insights for sustainable growth – Leveraging stakeholder research to reposition CVO schools
- Lesego Lloyd Masole, Debswana Diamond Company: ODOT 2024 Change Communication
- Charmane Russell, Russell and Associates: MiningMatters Campaign
- Charmane Russell, Russell and Associates: Communicating the release of the findings of the Elizabeth Broderick and Co report into Gold Fields workplace culture
Best of the Best Award
The Best of the Best Award was awarded to The Actuate Group, achieving the highest score overall for WE GOT THE M-PWR Music Video. This entry not only reflects creative excellence but also demonstrates strategic impact and innovation.
Speaking at the awards ceremony, IABC Africa Chair, Camilla Osborne, congratulated the winners:
“Winning a Silver Quill is no small feat. It requires courage, innovation, and an unwavering commitment to excellence. To all winners, be bold—celebrate your achievement, share your success, and continue to inspire others.”
Therésa Lee, IABC Africa Director of Quills, added: “The Quill Awards aren’t just about winning; they are about setting the standard for communication excellence in Africa. They also serve as a launch pad for the IABC’s Gold Quill Awards, where African communicators are evaluated against their global peers. Achieving this level of professional recognition opens doors to new opportunities that can help communication professionals excel in their careers and achieve international acclaim.”
As the 2024 IABC Africa Silver Quill Awards conclude, the IABC Gold Quill Awards Programme is now open for entries. This global platform celebrates communication excellence worldwide, offering African communicators the chance to shine on the international stage.
For more information on the Gold Quills Programme, visit www.iabc.com.
Media Contact: Natalie Patch, info@iabc.co.za
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