Powerful brand builders or controversial promoters? Whether and how to work with social influencers is a hot topic for many communicators. Join us as we unpack what makes a social influencer, how to categorise them and whether partnering with one makes sense for your business.
Georg Knoke is regarded as one of South Africa’s leading public relations, brand, marketing, media relations, and social media specialists.
Join us as digitally savvy Millennial, Ziphezinhle Msimango from Builders, interviews Georg about social influencers.
The discussion will cover the importance of an influencer’s follower numbers, content shared, their level of influence and much more!