IABC launches new brand identity		  

   

18 months ago, IABC members from around the world began to work together to create a short and simple “sound bite” to capture the value the association brings to our members, our profession and the broader business world.

More than 3000 IABC members participated in a wide range of opportunities for input and participation, ranging from online membership surveys to discussion groups at Leadership Institute to in-person and over-the-phone focus groups. The result of this tremendous group effort is a “sound bite” that we think captures the essence of the difference we make to our communication world and beyond.

Much more than a logo or just a tagline, IABC’s new mantra, Be HeardTM, gets to the emotional connection that we as communicators make with our association, our organization and the broader business community.

Be HeardTM speaks not only to what we do, but also to who we are. While communicators speak out individually all over the world all the time, IABC allows us to collectively harness the power that comes from speaking with one voice, both about our association and our profession.

You will be hearing a lot about Be HeardTM in the coming months and beyond. It’s a simple way for us to express a key value we bring: to inspire, develop and empower communicators to create channels, experiences and platforms so people around the world can be heard. That’s an ultimate result of the work we do in our jobs and the experiences we share in our association. And it’s a key reason IABC will be the choice of communicators around the world for career, content and community.

If you’d like to let us know what you think of the new brand identity, please e-mail us.

  		 
 
 
  1. Networking Opportunities. Meet IABC members from Africa and around the world to trade ideas, solicit advice, debate strategies and share information.
  2. Professional Development Resources. Besides local and regional workshops, networking events, and conferences, you can enjoy IABC's world-wide development opportunities.
  3. MyComm - Our online template makes developing a comprehensive, strategic communications plan simple.
  4. Communication World Magazine - This bi-monthly publication features the latest news on industry research, technology, and trends, as well as interviews and analysis.
  5. CW Bulletin - IABC's monthly electronic newsletter examines the issues facing today's communicators.
  6. Knowledge Centre - Build your skills with IABC's specialty manuals, books, reports and kits.
  7. Recognition and Accreditation - The internationally-recognized "ABC" designation can open doors and boost your career.
  8. Awards - National and International programs like the Gold Quill rate the best of the best against IABC's high standards of business communications excellence.
  9. On-line Content Library. A wealth of resources at your fingertips, including Communication World and CW Bulletin archives, IABC Conference presentations and handouts. Knowledge centre books and manuals, Gold Quill Award-winning communication plans and helpful web links.
  10. Research Foundation. Research proves the link between effective business communication and bottom-line success. Summaries of all research studies are provided free to members.

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