Do you know how to measure whether you are or not? Do you know who your stakeholders are? What they need to know? How they would prefer to receive that information? How they would prefer to engage with your company? Which stakeholders prefer social networking, which don't know what social networking is? What the latest communication trends are?
You can come and find out at this year's IABC Africa Annual Conference. We are lining up local and international communication experts including Arthur Goldstuck, Managing Director of World Wide Worx, and US-based Mark Schumann (ABC), Managing Principal at Towers Perrin, a global professional services firm that helps organisations improve performance through effective people, risk and financial management.
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