Quill Awards
| 16 February 2010
San Francisco, California
We have just completed two intricate days of judging on the Blue Ribbon Panelof the IABC Gold Quill Awards at the organisation’s head office in downtown San Francisco. This year was marked by a watershed 980 entries – a number that fell short of the expected 1 100 entries, but more than satisfactory given the current economic climate. The quality of the entries that made it through the regional judging process to be judged at the international level was superb. There were also four South African entries that were judged at this level. Obviously, for reasons of confidentiality, I cannot go into specific detail, but suffice it to say the experience was rewarding and positioned us on par with top global communicators.
The 36 judges evaluated the submissions and provided constructive, yet critical, feedback. Only the best of the best were awarded the top honour, but all entrants received the judging score sheets with the scores and comments from judges. These comments are extremely valuable not only for future entries, but also for improving future campaigns. From feedback provided over the past couple of years, it was determined that the feedback forms were one of the reasons entrants submitted their campaigns to the Quills – wanting comments on their campaigns.