IABC News
The International Association of Business Communicators (IABC) will announce the winner of the South African 2011 Excellence in Communication Leadership (EXCEL) Award at its annual conference, being held from 12 to 14 October at The Carousel north of Pretoria.
Each year, the association honours a top-level executive for his/her contribution to business communication. This contribution can include initiating, directing, supporting or sustaining outstanding and effective communication programmes. The award is frequently given to a chief executive officer, managing director or general manager.
The international EXCEL Award programme is now in its fourth decade, and is largely recognised as the IABC's highest honour to be bestowed on a non-member. There are no restrictions or biases based on size of organisation or budget. Nominations for this international award are made by both IABC members and non-members.
Evaluation criteria
The role of a leader in communicating effectively with internal and external stakeholders during tough times is crucial to a company's long-term success. The leader is charged with helping people understand how the economic downturn is affecting the company and employees. With the growth of social media, there are now even more tools available for leaders to reach their constituents.
The Africa region of IABC is therefore looking to recognise a candidate who has demonstrated vision and leadership in his/her commitment to excellent communication, in recent years.
EXCEL nominees are evaluated on the following points:
1. Demonstration of exceptional leadership, management and communication skills.
2. Some experience in communicating with global or multicultural audiences is preferred.
3. Use of a communication strategy that demonstrates creativity and innovation and that contributes to the business success of the organisation.
4. Commitment to the communication programmes for all of the organisation's audiences, both internal and external, and at local, national and international levels.
5. Effective personal communication with all of these audiences. Candidates must be shown to have participated in communication, not simply directed communication staff in their efforts.
6. Commitment to the highest ethical and professional standards.
Visit www.iabc.co.za for more information.
To nominate a candidate for the EXCEL award, contact Ros Jones, IABC Regional Director for Africa, on
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