IABC Africa Events 2017
Annual IABC Africa Conference 2017
Create Impact – Lead with Authentic Communication
2 – 3 November, The Vineyard, Cape Town
Click here for a registration form
Cape Town Chapter Networking Event
Date to be confirmed
Johannesburg and Tshwane Networking Event
Save the Date! 16 May 2017
The USC Annenberg Center for Public Relations (CPR) has released key findings from its 2017 Global Communications Report (GCR17), a comprehensive survey of public relations executives from around the world. For the first time ever, the report also features insights from public relations and communications students, along with in-house marketing executives.
A key finding from this year’s study is the degree to which the public relations function is converging with marketing. Almost half of PR professionals included in the study predict that public relations will become more aligned with marketing over the next five years. In a surprising turn, only 8 % of PR professionals believe that PR will be a distinct and separate function. When marketers were asked the same question, 57% were convinced that the two functions would be more aligned in the future, with 20% predicting PR will become a subset of marketing.
Even more surprising trends of this research will be discussed in this exclusive IABC Africa session, where Daniel Munslow, Director of MCC Consulting and a member of the GCR2017 global advisory panel, will share some of the key insights.
This is a session not to be missed.
IABC Africa Professional Development Workshops
Session 1: King IV stakeholder relations and what it means in business communication
Wednesday, 22 February
Session 2: Analysis: Research, Measurement, Evaluation
Thursday, 23 March
Session 3: Context
This workshop has been postponed, the future date will be confirmed.
Session 4: Stakeholder engagement
Wednesday, 21 June
Session 5: Consistency
Wednesday, 19 July
Session 6: Strategy
Wednesday, 23 August
Session 7: Ethics
Wednesday, 20 September
Please email firstname.lastname@example.org for more information.
Crisis Communication and Reputation Management
Safeguarding your organisations’ reputation and rebuilding your brand image by unlocking the secrets of media management, crisis planning and digital communication
24-25 Jul 2017
Johannesburg, South Africa
By having a solid plan in place to address the negative whiplash or complaints in a timely and transparent manner will not only help preserve your company’s reputation, but confirm yet again that you are a business that cares about its customers and willing to go an extra mile to make them happy and live up to your reputation.
This is your chance to examine capability gaps in your crisis communication and reputation strategies in light of recent developments and understand how these can be filled. This training focuses entirely on the needs of what corporate executives asked for which is tailored to your role either as an affairs, communications or reputation professional. Come on board today to reignite the spark in your reputation and brand image. For more information on this training, please contact BernardineM@marcusevanskl.com
IABC members receive a 10% discount on attendance fee