What would a “communication revolution” be without at least one great battle? This year’s IABC Africa conference saw traditional media die- hards and new-age techno buffs gather in the Carousel’s historical boxing arena to debate the pros, cons and general state of traditional vs virtual communication mediums.
Cheered on by conference delegates, the brave panellists were (from left): Joe Thloloe, South Africa’s Press Ombudsman; Alistair Fairweather, Digital Platforms Manager for Mail & Guardian Online; Heidi Schneisgansz, Business Director at Quirk eMarketing; Brett Haggard, Managing Director of Hypertext Media; Ingrid Staude, owner of Words’worth publishing agency; and Milton Nkosi, Analyst for BBC’s Africa Bureau.