IABC Africa 2012 Annual Conference

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What will the business of ten years’s time look like? How will people work, connect and communicate? What will businesses and business communicators need to be, and do, in order to survive and thrive? Find out, at the 2012 Conference of the International Association of Business Communicators (IABC).

The Vineyard Hotel, Cape Town, 17-19 October 2012

OUR AGENDA and SPEAKER LINE-UP INCLUDES:
WEDS 17 OCTOBER

• Leadership Institute
• Gold Quill workshop

THURS 18 OCTOBER

 

 

  • Chantelle Ilbury (keynote Speaker) The World and South Africa Beyond 2012
  • Ike Ndlovu (Sanlam) • Pieter Pretorius 49M 18 Months On
  • Peter Penny (International guest speaker)
  • Case study (International Gold Quill award winner)
  • Louise Marsland (Editor and journalist)
  • Susan Engelbrecht (University of Pretoria)
  • Beat the QuizzMaster”: Are you a QI fan? A “Weakest Link” armchair expert? Let’s see how you do in real life … Pit your wits and communication skills against the Quizz Master and fellow delegates in this interactive communication quizz.
  • Gala dinner

 

 

FRIDAY 19 OCTOBER

 

  • Kerby Meyers (International guest speaker)
  • Tiffany Markman Looking Ahead, 10 Writing Skills to Trend Over The Next 10 years
  • Rebecca Cronje Case study (International Gold Quill award winner)
  • Kathy Lee Strategy – Copyright Social Media: How To Navigate The Water
  • Claire Watson Looking Ahead – What Employees Want
  • Justin Gomez and Charl Thom (FoxP2 creative agency)
  • Gary Wright Closing Keynote

 

COSTS:

Board Member: R2950

To get a registration form, please email This e-mail address is being protected from spambots. You need JavaScript enabled to view it or call her on 082 377 5554 for more information!
(Registrations will CLOSE on 12 October 2012, at 17h00.)

To ensure you get FULL value of this year’s conference, IABC Africa requests that you book your return flights for 19h00.

Download the full IABC 2012 Conference programme here

Download Tiffany Markman’s Ten Writing Skills Cheat Sheet here

Talk2Us expands exclusive Reseller Agreement to rest of Africa

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Talk2Us expands exclusive Reseller Agreement to rest of Africa

Talk2Us has expanded its exclusive reseller agreement for SnapComms to cover the whole of Africa. Digital brand management tools - such as screensaver messages, desktop newsfeeds and staff quizzes – are in high demand across the continent, and Talk2Us is now able to offer them to all African nations.

Johannesburg, South Africa – 07 February 2012 – With effect from 01 February 2012, Johannesburg-based brand engagement consultancy, Talk2Us extended its exclusive reseller agreement with SnapComms to cover all African countries. In November 2011, the company negotiated an exclusive deal to offer internal digital brand management tools - such as screensaver messages, desktop newsfeeds and staff quizzes – to southern African and the Islands.

Due to an unprecedented demand for the offering by leading blue-chip national and multinational organisations, and an influx of queries from across Africa, a geographical extension was signed.

The software solution includes several tools which show messages directly on employees’ computer screens. The solution uses existing Active Directory groups for targeting purposes, an important element of strategic stakeholder mapping. A key benefit is the tool’s flexibility in content administration and targeted messaging, affording large decentralised organisations the opportunity to partner and collaborate across clusters and functions.

In line with global trends, internal communication is shifting from a broadcast-centric approach to a strategic tool that delivers employee engagement and can be tangibly measured, providing real business benefits that support company strategy. The SnapComms tool is one such mechanism that achieves this by bypassing traditional media and reaching employees timeously with priority news in the business.
The SnapComms internal communications software was created in 2002, seeking better ways to communicate to employees. Since then, it has developed into a full suite of tools designed to overcome challenges faced by internal communicators in medium and large organisations. SnapComms solutions are currently being used in some of the world’s largest multinationals, including Vodafone, Time Warner, Netcare, BP, Hewlett Packard, Ericsson, Commercial Bank of Africa, KPMG Russia, South Africa Broadcasting Corporation, Cisco, and others.

About Talk2us
Talk2Us is a strategic brand engagement consultancy, focusing on the development and execution of its proprietary Brand Engagement Compass Methodology to achieve stakeholder engagement. In that pivotal role, we assist companies to maximise their brand value by reaching all target audiences with a variety of tools of influence. Talk2Us has been operating from its headquarters in Johannesburg, South Africa, for over 10 years, working with some of the most prestigious companies in the country. In 2011, Talk2Us expanded into Africa by acquiring clients outside South Africa. It has also built a network of strategic business partners globally. For more information, visit http://www.talk2us.co.za

About SnapComms
Australasia-headquartered SnapComms provides software tools to help improve internal broadcast messaging and to ensure key information reaches the right audience at the right time. The technology includes interactive screensavers, scrolling newsfeeds, desktop alerts, user generated e-mags, pop-up staff quizzes and surveys, employee blogs, discussion forums and helpdesks. Offering both hosted and non-hosted solutions to government and private entities, SnapComms currently has customers in Europe, USA, Canada, South Africa, the Middle East, Australiasia, the Caribbean and South America.

Africa press contact
Daniel Munslow
Director
Talk2Us
011 706 8149

Hard hitters!

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What would a “communication revolution” be without at least one great battle? This year’s IABC Africa conference saw traditional media die- hards and new-age techno buffs gather in the Carousel’s historical boxing arena to debate the pros, cons and general state of traditional vs virtual communication mediums.


Cheered on by conference delegates, the brave panellists were (from left): Joe Thloloe, South Africa’s Press Ombudsman; Alistair Fairweather, Digital Platforms Manager for Mail & Guardian Online; Heidi Schneisgansz, Business Director at Quirk eMarketing; Brett Haggard, Managing Director of Hypertext Media; Ingrid Staude, owner of Words’worth publishing agency; and Milton Nkosi, Analyst for BBC’s Africa Bureau.

The zero moment of truth: using online platforms to talk to your customers at the exact moment they’re looking to talk to you

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Elizma Nolte

The consumer, tickled by the stimulus to purchase, has what has been coined by Procter & Gamble as the first moment of truth when they come into contact with the seller of their desire. The consumer then purchases the product, and experiences it – the second moment of truth. But with the rising use of the internet, consumers are beginning a trend where they decide on their purchase before even encountering the seller or the product. A strange phenomenon to be sure and the question one need to as is how this is possible. Simple; the ZERO moment of truth. It goes something like this: A need arises; the consumer merely searches for the fulfilment on the internet, and through copious amounts of referrals and links, through cyber persuasion, decides even before an encounter with the product to purchase to fulfil that need. The secret to success in this world of online interaction is to win the ZMOT, if you win the ZMOT, you win the sale.

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