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IABC AFRICA 22nd ANNUAL CONFERENCE 2015 is here!

IABC Africa conferences always offer more than just a programme of speakers. We work to ensure our delegates are also provided with opportunities to connect with other communication professionals and to walk away with current and compelling information about the profession that they can apply immediately on their return to the workplace.

WEDNESDAY | 29 July

PRE-CONFERENCE WORKSHOP – BY INVITATION ONLY

08:00 08:00 REGISTRATION


IABC Volunteer Leaders to register for the Leadership Summit. You can also register for the Gold Quill workshop, as well as for the conference if you have arrived early.


09:30 LEADERSHIP SUMMIT

WHAT MAKES AN EFFECTIVE VOLUNTEER LEADER
IABC Africa Chairperson Daniel Munslow; Sophia Dower, immediate past chair; and Carol Allers, incoming chair (2017/2018)
This session is free to all IABC Africa Volunteer Leaders who serve on the association's various boards. In addition to being updated on IABC's local and international strategies and goals for the next year, delegates also participate in a planning workshop. If you would like to gain entry to this free summit, you can do so by signing up to serve as a volunteer for the next financial year, which runs from August 2015 to October 2016. Find out more by emailing IABC Africa Chairperson Daniel Munslow at [email protected].

12:00 REGISTRATION AND LUNCH

Gold Quill and conference registration

For the full programme please click here. And if you want to register please click here to download the registration form and send it to [email protected] for invoicing.

PLEASE FOLLOW US ON ALL OUR SOCIAL MEDIA PLATFORMS MORE FOR FREQUENT INFORMATION REGARDING THE CONFERENCE.

Facebook: The IABC Africa Region (please like our page)

Twitter: @IABCAfrica

LinkedIn: IABC Africa (Int'l Assoc. of Bus. Communicators)

Kind Regards

IABC Africa Region Conference Team

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Linda Hamman
Chief Executive officer Talk2Us.

Drivers of value creation have changed from margin, investment and asset productivity to how a business acquires, inspires and maintains human capital and innovation, thus a shift from the rational to the emotional. This rational element consists of strategy and business plans that are easy to measure due to the fact that this has enjoyed much focus in the past. The emotional element on the other hand, is concerned with softer issues such as customer experience, brand engagement and reputation management, issues that have previously not enjoyed much investigation and thus resulting in difficulty of measurement. The only manner in which to close the gap between the rational and emotional is through the use of two-way communication, starting internally and having that filter through to the external environment. With the ultimate aim of internal communication being effective stakeholder relations, employees, the best PR agents of a business, have the potential to play a cardinal role in the perception that the external environment hold of the business. Sound internal relations programmes aid the management of the micro and macro environment. Employees need to be well informed by leaders who have the necessary communication skills. The first step towards this is presenting information to employees in the manner in which they prefer to consume it. Furthermore, to ensure success, internal communication needs to report to and feed into the board and all employees need to have an understanding of stakeholder engagement principles.

By Jade Snyman

Daniel Munslow, Chief Communications Officer at Talk2Us relayed the importance of trust in an organisation, and the role that leaders play in developing this trust within an organisation at the annual IABC Cape Town chapter conference on Thursday, 14 October, 2010. Munslow’s focus was that: “We need to develop the role of trust in communication within an organisation.”

Communicators need to shift their thinking from a focus on communication to a focus on business practice, meaning that communication must be aligned with strategic business objectives, and good corporate governance within an organisation.

Munslow expressed that the board of directors should appreciate that stakeholders’ perception affects a company’s reputation. Due to this, the board of directors should delegate to management, so that they are proactively able to deal with stakeholder relationships.

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The IABC Africa annual conference for business communicators opens on 14 October, 2010. It is a highlight of the communications calendar for all professionals who wish to share a two days exploring the latest trends in communication.

This year is no different, and IABC Africa has arranged a superb line-up on top local and international speakers.

To download the programme, please click here . NOTE: The IABC Africa Conference Team will do its utmost to ensure that the programme content remains unchanged. However, changes may occur due to unforeseen circumstances.

Should you be interested in attending, please email Tertia Dafel, the IABC Africa Secretariat on This e-mail address is being protected from spambots. You need JavaScript enabled to view it or call her on 082 377 5554.

 


Conference partners include:

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Bizcommunity is the official online media partner to the IABC Africa 2010 conference.

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